Cash on delivery shifted all the risk onto logistics
Pakistani stores default to COD because buyers do not trust prepayment. The result is a return-to-origin rate that quietly eats the margin of every honest seller, and courier bills for parcels that were never going to be accepted.
Reviews were never tied to a purchase
Anyone could post a five-star review for a store they never bought from, and a competitor could bury a good seller overnight. Ratings stopped carrying information, so buyers went back to asking friends.
Courier disputes had no neutral record
When a parcel arrived damaged or empty, the buyer blamed the seller, the seller blamed the courier, and nobody held a timestamped record of who had the parcel when.
Our answer
Tsdiq (تصدیق) sits between the three parties in every Pakistani transaction. We lock the buyer's payment over Raast 2.0 P2M, record the courier's chain of custody from pack to doorstep, hold an inspection window open, and release funds to the seller's IBAN only when the deal is genuinely complete.
Because the money and the record live in the same place, a review can be locked to a released transaction and a dispute can be decided on weight logs and delivery photos instead of who complains loudest. Trust stops being a personal favour and becomes infrastructure.